brahma // fifa world cup
brahma has been part of brazilian history for 130 years, which includes every edition of the FIFA World Cup. for the 2018 games, we looked back on brahma’s history and found out that it was present in every moment Brazilian fans cheered.
so we created projects based on what Brahma did for the fans, and that worked out.
project 1
in 1958, the beer has united radio stations from all over the country in the same network: brahma chopp great sports network. brazil won their first world cup in Sweden.
in 2018, we decided to bring the great network back.
project 2
to show brahma's historical presence, we re-launched the beer label for each year Brazil won the world cup and we made a film about this using, as a soundtrack, the same jingle brahma used in its most successful campaign: 1994 brazil four-time championship.
VOICE OVER: the labels from when Brazil won are back. when you feel the number one, it calls for a brahma.
project 3
the World Cup was approaching, but a trauma still plagued brazilians: the 7-1 loss to germany in 2014. a few months before the tournament debut, brazil again faced the germans. and won. brahma celebrated the return of number 1 in the same stadium of the greatest tragedy of brazilian football.
brahma has been part of brazilian history for 130 years, which includes every edition of the FIFA World Cup. for the 2018 games, we looked back on brahma’s history and found out that it was present in every moment Brazilian fans cheered.
so we created projects based on what Brahma did for the fans, and that worked out.
project 1
in 1958, the beer has united radio stations from all over the country in the same network: brahma chopp great sports network. brazil won their first world cup in Sweden.
in 2018, we decided to bring the great network back.
project 2
to show brahma's historical presence, we re-launched the beer label for each year Brazil won the world cup and we made a film about this using, as a soundtrack, the same jingle brahma used in its most successful campaign: 1994 brazil four-time championship.
project 3
the World Cup was approaching, but a trauma still plagued brazilians: the 7-1 loss to germany in 2014. a few months before the tournament debut, brazil again faced the germans. and won. brahma celebrated the return of number 1 in the same stadium of the greatest tragedy of brazilian football.
project 4
the time had come. during the world cup, brahma inspired brazilians to cheer by showing how great we are at soccer. we created the greatest play of all time, getting together athletes that have never played together.
VOICE OVER: brahma believes it's time to feel number 1 once again.
and more
brahma did the greatest integrated campaign in its history. brazil may not have won one more championship to brag about, but we won the conversation.
and more
brahma did the greatest integrated campaign in its history. brazil may not have won one more championship to brag about, but we won the conversation.
projects