mateus coelho //
vp creative director // copy // nyc
vp creative director // copy // nyc
olá!
i'm mateus coelho, a group creative director/copy based in new york and caetano's father.
since i started my career back in brazil, i've strived to create something unusual while making brands more relevant and shareable.
i'm mateus coelho, a group creative director/copy based in new york and caetano's father.
since i started my career back in brazil, i've strived to create something unusual while making brands more relevant and shareable.
here are the places i’ve worked and the good memories i collected from each of them.
ogilvy health | since ‘25
- started the new year with a new email address, a new office badge, and the same eagerness to create something new
area 23 | ‘24 -
joined mccann health ny, which later merged with area 23, as part of their brand new creative bank team
- worked on HCP and DTC projects for over 20 clients across a wide range of therapeutic areas, including immunology, oncology, and mental health
- got a like on my linkedin post by the man himself, tim hawkey
tbwa\chiat\day | ‘21 > ‘23
- got my first experience abroad
- was promoted to creative director less than a year after arriving at newark airport with 11 suitcases and boxes, two cats, a dog, a mother-in-law, a wife and a son
- met billie jean king
- won some pitches
- oversaw global work
- helped chiat’s healthcare joint venture, the health collective, become the fourth-best healthcare agency of the year at the cannes lions festival
africa | ‘16 > ‘21 - broke a world record
- helped our client become the best-selling beer in brazil
- made a film that inspired a client’s employee to quit his job to spend more time with his son
- joined as part of a team of 5 people and left as part of a 20+ people team
santa clara | ‘14 > ‘16
- planted a bunch of trees
- started as a freelancer and became a group lead
- designed a campaign layout on keynote
- switched outfits with my partner for a carnaval party
ogilvy health | since ‘25
- started the new year with a new email address, a new office badge, and the same eagerness to create something new
area 23 | ‘24
- worked on HCP and DTC projects for over 20 clients across a wide range of therapeutic areas, including immunology, oncology, and mental health
- got a like on my linkedin post by the man himself, tim hawkey
tbwa\chiat\day | ‘21 > ‘23
- got my first experience abroad
- was promoted to creative director less than a year after arriving at newark airport with 11 suitcases and boxes, two cats, a dog, a mother-in-law, a wife and a son
- met billie jean king
- won some pitches
- oversaw global work
- helped chiat’s healthcare joint venture, the health collective, become the fourth-best healthcare agency of the year at the cannes lions festival
africa | ‘16 > ‘21
- helped our client become the best-selling beer in brazil
- made a film that inspired a client’s employee to quit his job to spend more time with his son
- joined as part of a team of 5 people and left as part of a 20+ people team
santa clara | ‘14 > ‘16
- planted a bunch of trees
- started as a freelancer and became a group lead
- designed a campaign layout on keynote
- switched outfits with my partner for a carnaval party
perfil 252 | ‘13 > ‘14
- turned slam windows into art frames
- got my work exhibited at an art gallery in padua, italy
- went to cannes as a young lion
- turned slam windows into art frames
- got my work exhibited at an art gallery in padua, italy
- went to cannes as a young lion
new360 | ‘09 > ‘13
- left a stable job for an internship
- won my first international award
- represented brazil in the dangerous environment of an advertising young talents competition in argentina
- made a tv commercial I was really proud of until a new creative director came and showed how bad it was
- left a stable job for an internship
- won my first international award
- represented brazil in the dangerous environment of an advertising young talents competition in argentina
- made a tv commercial I was really proud of until a new creative director came and showed how bad it was
sigla | ‘08 > ‘09
- was hired by my copywriting teacher while I was still in college
- made a campaign of puns about pizza and theater plays
- was hired by my copywriting teacher while I was still in college
- made a campaign of puns about pizza and theater plays
recognition
cannes lions
_1x gold
_5x bronze
_7x shortlist
_young lions brazilian team
D&AD
_3x graphite pencil
_1x wood pencil
one show
_1x silver
_1x bronze
_2x merit
art director’s club
_1x gold
_2x merit
clio sports
_1x clio grand
_1x gold
_2x silver
_6x bronze
clio health
_2x gold
_1x bronze
_1x shortlist
clio music
_1x bronze
new york festivals health awards
_1x gold
_1x bronze
_4x finalist
london international awards
_1x grand LIA
_3x gold
_1x silver
_1x finalist
mm+m
_4x gold
ciclope festival
_1x silver
el ojo de iberoamerica
_1x gran ojo
_3x gold
_8x silver
_2x bronze
wanna chat? drop me a line > mateusfpcoelho@gmail.com or dm me on
projects MODERNA // ashe versus
ESPN // kobe’s rules book
BRAHMA // stadium's food delivery
TNC // products of tomorrow
BRAHMA // forbidden number
MODERNA // spikevax that body
MIPO // the hot resignation
BUDWEISER // let them say
AKATU // the voice of the drought
MODERNA // welcome to the mRNAge
BRAHMA // cheers to what really matters
BRAHMA // fifa world cup
cannes lions
_1x gold
_5x bronze
_7x shortlist
_young lions brazilian team
D&AD
_3x graphite pencil
_1x wood pencil
one show
_1x silver
_1x bronze
_2x merit
art director’s club
_1x gold
_2x merit
clio sports
_1x clio grand
_1x gold
_2x silver
_6x bronze
clio health
_2x gold
_1x bronze
_1x shortlist
clio music
_1x bronze
new york festivals health awards
_1x gold
_1x bronze
_4x finalist
london international awards
_1x grand LIA
_3x gold
_1x silver
_1x finalist
mm+m
_4x gold
ciclope festival
_1x silver
el ojo de iberoamerica
_1x gran ojo
_3x gold
_8x silver
_2x bronze
projects