moderna // welcome to the mRNAge

brahma is the most beloved brewery in brazil. it's something we have discovered in the research and we wanted to prove it. 

so we asked people “ do you have an old photo with brahma?”

 
21.000 people answered. they shared excellent personal histories with family and friends. real people sharing real memories.

we made a TV commercial out of these histories, using the ones who told them. not actors. just the people who love brahma in a brahma commercial.





a TVC was not enough, so we shared those histories in digital contents (portuguese only, sorry)