brahma // forbidden number

24 should be just a number, but not in brazil. you won’t see a 24th birthday candle or a congress door numbered 24. none of country's 20 first division football clubs use the number 24 on their roster. the reason: 24 is associated with gay men in brazil. brahma, a long-time soccer sponsor, launched a movement to turn 24 into a number of respect.

 


for the first time, a professional soccer player made a commitment to use the number 24 for the entire season.


several teams and players joined the movement





24 is becoming what it should be: a number, not a symbol of prejudice



recognition

// 2024